Check out modwell, a ‘Zillow meets Pinterest for Millennials + Gen Z’, Where users make vision boards for their dream homes while they buy.

It is no secret that Millennials and Gen Z like to express themselves visually. For over a decade now we have all watched them communicate via Pinterest, Instagram, YouTube, and of course Tik Tok.

So, what does this have to do with real estate? We think everything!

Homeowners, buyers, and voyagers alike have for years now made vision boards for their homes on platforms like Pinterest. But what if you as an agent could harness the power of that fun, creative exercise and use it to your advantage?

As a real estate agent in 2023 you have to think about a few key factors:

1. Who are your main customers?

2. How are you attracting them?

3. How are you nurturing those relationships?

4. How are you building on top of those relationship?

5. 
   

Most importantly, how do you account for all of the above without coming off as a pushy salesman?

Our solution: mood boards.

Buying a house takes time, and homebuyers consider their purchase for months, if not years, before going through to contract. The pandemic pushed those timelines up for a bit with A-typical bidding wars, but those days are long gone. With a now normalized, and do I dare say decelerating marketplace, real estate agents are back to playing the long game with their clients.

So, you might as well have some fun doing it!

With the modwell mood board you can create interactive experiences for your prospects and prioritize their style preferences as the hook.

It’s easy, get started by searching through the market visually just like you would explore on Pinterest. Start to dive in deeper and sort by location, price, beds, baths, etc. to curate a more specific result. Invite your clients alongside to collaborate, and voila: one fun interactive search experience created.

Don't have any active clients? Looking to farm new leads? Try making a neighborhood mood board and share it too social.

Prefer modern houses over traditional? Share your style with your network and see who agrees.

The opportunities are endless. Ultimately, it's up to you as an agent to decide your best practices, all we’re saying is consumers today are visual.